CAROL ANN HILTON

8439 Thames Street | Springfield, VA 22151

cahilton@gmail.com | 202-374-3689

Summary

Experienced communications professional responsible for leading multi-disciplinary teams to  produce client-focused deliverables including winning proposals, white papers, thought leadership, procedures manuals, training materials, visual agendas, presentations, and newsletters.  

Experience

Senior Marketing Specialist             2008 – Present

Available Upon Request         Washington, DC

Support ICMA-RC’s business development and client retention efforts by leading teams to develop targeted, winning bids for state and local governments.  Review bid specifications, develop project plans, manage deadlines, and collaborate effectively with subject matter experts and the sales team in a high-volume environment.  On a project-by-project basis, supervise proposal writers, editors, and production specialists in a matrixed team structure.  Participated in teams to implement Qvidian proposal software, used for content maintenance and draft development, and BidPro, a ServiceNow-based workflow system.  Developed team procedures manual and trained new hires.  Implemented process improvements to streamline executive summary development for small cases.  Maintained list of approved references and all corporate biographies. 

Proposal Manager  2005 – 2008

Bowhead Technical and Professional Services           Alexandria, VA

Drafted and edited proposal sections in response to federal RFPs. Assisted in the development and implementation of capture plans, proposal strategy, and theming. Reviewed and edited proposals for consistency, clarity, and adherence to company standards. Participated in bid/no bid reviews. Supported the development of proposal processes and procedures. Supervised temporary proposal staff. Coordinated with subcontractors on proposal inputs. Managed data calls from prime contractors.  Wrote, edited, and produced company newsletter. Served on committee to develop corporate intranet site and created intranet content. Developed and maintained corporate style sheet.  Trained in Lean Six Sigma Green Belt methodology.

Business Development Specialist  2004 – 2005

Vigilant Services Corporation    Lorton, VA

Coordinated business development and marketing activities in pursuit of federal contracts. Identified new opportunities and developed pursuit strategies. Wrote and produced marketing collateral including white papers, proposals, brochures, and newsletters. Served as assistant program manager for the National Cancer Institute exhibit support program, coordinating use of NCI pop-up exhibits, supporting NCI participation in major medical conventions, determining convention advertising strategies, and representing the agency at events.

Marketing Manager  2000 – 2004

Pricewaterhouse Coopers          Washington, DC

Developed and carried out branding plan for the Washington National Tax Service practice. Oversaw special events including program management support for the 2004 TCPI Tax Symposium and bi-annual receptions at TEI meetings. Worked with the tax shelter regulations compliance group to develop appropriate business solutions for clients and to ensure firmwide awareness of evolving IRS guidance via internal communications. Served as the liaison between the tax national marketing group and Tax Business Solutions Team to create internal awareness around 30 to 35 tax strategies and business solutions given priority in sales efforts. Developed sales tools such as visual agendas, talking points, presentations, brochures, and one-pagers. Wrote and produced two electronic newsletters: the PINNACLE Bulletin, which publicized winning sales strategies and customer relationship management tips to the tax practice, and the BST Pipeline, which targeted tax business development staff. Facilitated and co-taught PwC’s business development courses for tax managers including Taking the Selling out Sales and Refuse to Lose. Supported roll-out and internal awareness of a web-based interface with the tax-planning solutions database.

Senior Project Manager  1999 – 2000

Deloitte & Touche   McLean, VA

Managed the proposal process by developing and adhering to strategic themes for designated government and commercial proposals. Tailored proposal content to client needs and RFP requirements. Determined appropriate graphics and coordinated with graphic designers. Ensured quality control of final product. Maintained and updated proposal archive. Worked with graphic department to write and produce client presentations. Updated press contact list and wrote press releases on an as-needed basis.

Technical Writer  1998 – 1999

TRW Systems and Integration Group       Falls Church, VA

Provided documentation support for TRW's with the Military Traffic Management Command contract by managing a complete revision of two end user manuals (inbound and outbound) for the Worldwide Port System as well as other client deliverables including risk management and configuration management plans.

Education

Certificate in Marketing2014

Georgetown University         Washington, DC

M.Ed. in Institutional Advancement1987

Vanderbilt University             Nashville, TN

B.A. in Interdisciplinary Study 1980

College of William and Mary       Williamsburg, VA